The new Bullitt, and the role of social media in the auto industry

2018 Jaguar XF-Sportbrake


By Jennifer Keiper, WLS-AM 890

(CHICAGO)  The Toyota Sienna got a thumbs-down on the latest passenger-side small overlap front crash test done by the Insurance Institute for Highway Safety.  The institute says when colliding with a stationary object, there was as much as 20-inches of intrusion in the lower compartment on the passenger side.  In a real crash, that could result in leg injuries.

Ford dealer and last year’s Chicago Auto Show Chairman John Hennessy talks about the new Mustang Bullitt.  “Now granted this one is going to be a little bit different. It’s still going to be the same color, it’s going to have some of the same features, probably a little more safety, a lot more horsepower – we’re talking 480 horsepower under the hood of that  vehicle.  It’s going to be amazing,” said Hennessy.

On this week’s “DriveChicago” we review the Jaguar FX Sportbrake.  “This vehicle is one that starts at $70,000.  So, this is a pricey wagon but it is a cool looking wagon,” said Jim Obrill, Chicago Auto Show Marketing Director.

We also sit down with Jennifer Morand, Social Media Director for the Chicago Auto Show, to talk about social media and the industry.  Morand says overall social media is evolving.  “It’s not really just social media.  At the Chicago Auto Show and at the Chicago Automobile Trade Association we don’t see it as a silo.  We try to integrate social media with everything that we do.  Social media really lives beyond the traditional events that we have at the auto show,” said Morand.

You can hear “DriveChicago” every Saturday at 8am on WLS-AM 890.

@ 2018 WLS-AM