Remember scratch and sniff? Well it’s back and it could change how we shop.
Want to know what an item smells like before you buy it, but feel bad about tearing open the box? Shop owners too feel the pain, especially when customers open something to get a whiff, rendering it unable to be sold.
Tekni-Plex has stepped in with Sniff Seal, which can protect foodstuff while allowing the scent to escape the packaging.
The company hopes to bring their technology to beverages, personal care and cosmetics, or pretty much any product where consumers judge freshness with their noses.
Source: https://www.foodandwine.com/news/sniff-seal-packaging
