Shocking news to the world of hot-dog shaped vehicles, as the Oscar Mayer Wienermobile is no more.
The Chicago-based company is rebranding the famous company vehicle. Now it will be called the “Frankmobile.”
Oscar Mayer associate brand manager Stephanie Vance, said that “it’s time” for the Frankmobile to highlight Oscar Mayer’s 100% beef franks after the Wienermobile successfully highlighted the brand’s wieners for many years.
This is the first re-brand since the frankfurter-shaped vehicle hit the road in 1936. The six Frankmobiles will have new side decals asking people “Please do not lick” and declaring it “The all beef beef frank Frankmobile.”
