McDonald’s is adding Krispy Kreme donuts to its McCafe. The company will sell original glazed, chocolate iced with sprinkles and chocolate iced “kreme” filled- donuts . Donuts will go on sale at McDonald’s later this year.
Some research suggests brand partnerships open possibilities for new customers, but can also be a risky move, creating communication hurdles and weaken their respective brand names. McDonald’s has also faced pushback from customers with prices rising on its other menus.