PepsiCo is cutting prices on Lay’s, Doritos, Cheetos and Tostitos chips in an effort to win back consumers exasperated by rising prices. PepsiCo has leaned on price increases in recent years as the cost of packaging, ingredients and transportation grew. That has boosted revenue but weakened demand for its products. PepsiCo said Tuesday its net revenue rose 5.6% to $29.3 billion in the October-December period. But volumes for snacks like Doritos and Cheetos fell 1% in the fourth quarter, while North American beverage volumes dropped 4%.
Your afternoon snack may be getting cheaper
Feb 3, 2026 | 11:35 AM






