(CHICAGO) — With Amazon Prime Days running through June 26, scammers are once again preparing to exploit one of the largest online shopping events of the year. The Better Business Bureau is warning consumers to be on high alert for fake websites, fraudulent social media advertisements, phishing emails, deceptive text messages, and bogus offers designed to steal money and personal information.
“Con artists capitalize on excitement, urgency, and the promise of big savings,” said Steve J. Bernas, president and CEO of the Better Business Bureau serving Chicago and Northern Illinois. “Scammers know consumers are actively searching for deals, and they create convincing schemes to separate people from their money and sensitive information.”
Online shopping scams continue to be among the most frequently reported frauds to BBB Scam Tracker. In 2025, online purchase scams nationwide accounted for approximately 30% of reports submitted to BBB Scam Tracker. Nearly 90% of victims said they lost money.
The Federal Trade Commission says that scams originating on social media generated approximately $2.1 billion in reported losses in 2025. Shopping scams were among the most common frauds initiated through social media advertisements and posts that directed consumers to fraudulent websites.
Amazon remains one of the most frequently impersonated companies by scammers, according to FTC data. Criminals routinely pose as Amazon representatives through emails, texts, phone calls, and websites designed to appear legitimate.
“Be especially cautious of unsolicited messages claiming there is a problem with your Amazon account, an issue with a delivery, or an exclusive Prime Days offer,” says Bernas. “Scammers often create a false sense of urgency to get consumers to click links, disclose personal information, or provide payment details.”
Consumers should also be wary of fake invitations to special promotions, counterfeit Amazon customer service numbers, and fraudulent websites that advertise popular products at deeply discounted prices.
Cybersecurity researchers reported that ahead of a major Amazon sales event in 2025, criminals created more than 120,000 malicious websites designed to steal passwords, financial information, and personal data from shoppers seeking deals.
Common Prime Days scams include:
• Fake Amazon order confirmations requesting account verification
• Bogus delivery problem notifications
• Counterfeit websites offering unrealistic discounts
• Fraudulent social media advertisements
• Fake customer service representatives seeking account access
• Phony Prime membership renewals or cancellation notices
