Toys “R” Us is expanding its U.S. retail footprint with 120 new standalone stores set to open across the country this holiday season, nearly a decade after the toy retailer filed for bankruptcy and closed its stores nationwide.
The expansion, announced Sept. 17, will bring the number of standalone Toys “R” Us stores in the U.S. from 40 to 160. The company has not announced where all 120 stores will be located or provided individual opening dates. Toys “R” Us says the new locations will give shoppers more opportunities to buy toys, collectibles and gifts ahead of the holiday season.
The expansion comes as Toys “R” Us continues rebuilding its U.S. presence through standalone stores, Macy’s shops, airports and Navy Exchange locations.
The new stores will carry toys and collectibles from major brands and entertainment properties, including LEGO, Barbie, Hot Wheels, Pokémon and “KPop Demon Hunters,” according to Toys “R” Us.
Some locations will also offer candy shops and cafés.
Select stores will feature Creator Studios, which Toys “R” Us describes as spaces where influencers, content creators and toy brands can film content, unveil products and host toy reveals, launches and other events.
The company is initially introducing Creator Studios at five existing locations: American Dream in New Jersey, Mall of America in Minnesota, Camarillo Premium Outlets in California, Denver Premium Outlets in Colorado and Chicago Premium Outlets in Illinois.
Toys ‘R’ Us filed for Chapter 11 bankruptcy protection in September 2017 while carrying about $5 billion in debt. The company liquidated its U.S. business and closed its remaining stores the following year.
