You’ll soon have another option when it comes to purchasing apparel and riding gear from Harley-Davidson. The company is headed to Amazon.
The move to Amazon represents a shift in the digital strategy of the company as it evolves with its changing customer base.
Harley has been making moves in terms of the bikes it designs to cater to younger customers.
Harley senior VP of marketing Heather Malenshek says: “We live in an on-demand, anywhere, anytime business environment where success depends on the ability to meet consumers on their turf and on their terms.”
Source: https://www.cnbc.com/2018/10/01/harley-davidson-to-sell-apparel-riding-gear-on-amazon.html
