By Nick Gale, WLS-AM 890 News
(CHICAGO) — The Illinois Department of Transportation is looking for slogans that it can use on its electronic billboards. Think “Click-it or Ticket.”
“Our dynamic message signs are seen by millions of motorists and are one of the best tools we have to reach the public with important information that can save lives,” said Illinois Transportation Secretary Randy Blankenhorn. “This contest is yet another way to drive home the message that driving has life or death consequences. Safety is everyone’s responsibility. We look forward to seeing your ideas.”
Some of the basic rules include:
Keep it short and simple. Messages are restricted to three lines with 18 characters per line. Spaces and punctuation count as characters.
Each message must align with one of the six categories: distracted driving, impaired driving, speeding, occupant restraint, work zone safety and vulnerable users, such as motorcyclists, bicyclists and pedestrians.
One message from each category will be chosen for display by an internal IDOT committee.
The deadline for submissions is Nov. 19. Winners will be announced in early 2019. Entry can be made by visiting www.idot.illinois.gov/dms-contest
@ 2018 WLS-AM News
