(CHICAGO) — As Giving Tuesday returns on December 2, the Better Business Bureau is urging everyone to make generosity count by supporting trustworthy charities and staying vigilant against increasingly sophisticated scams.
Giving Tuesday has become the world’s largest day of generosity, with U.S. donors expected to contribute over $4 billion this year – a projected 11-percent increase over 2024, with the average holiday donation now topping $100. This surge in generosity is matched by a rise in scam attempts, making donor vigilance more critical than ever.
Steve J. Bernas, president and CEO of the Better Business Bureau, says, “Holiday donations can transform lives, but only if they reach legitimate organizations. Our BBB Wise Giving Alliance evaluations empower donors to make informed, confident choices. On Giving Tuesday, let’s ensure every dollar fuels real impact, not fraud.”
Top Tips for Safe and Impactful Giving in 2025
1. Double-Check Charity Names and Websites – Scammers often mimic reputable organizations with lookalike names and fake websites. Always verify you’re donating to the correct charity by visiting trusted sources such as Give.org or the IRS Tax Exempt Organization Search.
2. Beware of Emotional Appeals and High-Pressure Tactics – Fraudsters exploit the holiday spirit with urgent, emotional pleas. Take your time. Responsible charities welcome thoughtful gifts and provide clear information about their mission and impact.
3. Watch for New Scam Tactics – According to Experian, in 2025, scammers are using AI-generated emails, deepfake videos, and cloned voices to impersonate charities and even loved ones. If something feels “off,” pause and investigate before giving.
4. Monitor Your Accounts – With 30% of all charitable giving happening in December, scammers may test stolen credit cards with small “donation” charges. Review your statements and report any suspicious activity immediately.
5. Use Standards-Based Charity Evaluations – Look for organizations that meet the 20 BBB Standards for Charity Accountability. Transparent charities will share their mission, measurable goals, and financials openly.
6. Confirm Tax Status and Registration – Not all organizations soliciting donations are tax-exempt charities. Confirm status with the IRS and check state registration through the National Association of State Charity Officials.
