From Mayor Emanuel's office:
Date: July 25, 2013, 11:25:10 PM CDT
Subject: [BULK] Friday AM Mayoral Announcement — Crowdsourcing a Blackhawks video for Boston's website
Friday morning we are undertaking a special project and we need the assistance of Chicagoans around the city.
As you may remember, Mayor Emanuel made a bet with Mayor Menino of Boston about the outcome of the 2013 Stanley Cup. Well, as part that wager, Chicago has won the right to take over Boston’s website for a single day with a video. The Mayor has decided that the people of Chicago are the city’s best advocates and therefore the most qualified to create this video. So we're going to crowdsource it.
We are launching a campaign on Friday morning which will last until August 5th, during which Chicagoans will be asked to show why they love Chicago by submitting photos and vidoes. Using the #stanleycupvideo hashtag on Instagram, Facebook or Twitter to tag their videos and photos. We will choose the most creative entries for inclusion in the video, citing the winning fans, and the result, we think, will be a wonderful video about why Chicago is such a great city that we can send over to Beantown for a day.
Suggested posts include:
• Photos or videos of favorite places in Chicago
• Looking into a camera and describing why you love Chicago
• Take us on a tour of your neighborhood
• Interview your friends, family and neighbors
• Share a great Blackhawks or other Chicago memory
• Or anything else that can be imagined!
Again, the deadline is August 5th, 2013. The hashtag is #stanleycupvideo. Videos can also be submitted by email to firstname.lastname@example.org.
It would be great if you can help promote this on your morning broadcasts and in your publications. Feel free to accept videos through your websites, if you'd like, and feel free to create your own as well. We appreciate your help and we think this is going to be a great way to show off a very proud city.