South Dakota Spends Big Bucks on Anti-Meth Campaign

While meth abuse has peaked in many parts of the country, it’s still going strong in South Dakota, where state leaders have launched a new awareness campaign to help fight the epidemic.

The new campaign, unveiled Monday by Governor Kristi Noem, carries the motto, “Meth. We’re On It.” The campaign’s official logo features the catchphrase superimposed over an outline of South Dakota. The various anti-meth posters that are being distributed throughout the state show people from different age groups and races saying, “I’m on meth.”

In addition to shelling out $449,000 for the campaign, South Dakota’s 2020 budget includes $1 million for drug treatment services and $730,000 for a prevention program targeted at school-age children. “This is our problem and together, we need to get on it,” Noem says of the crisis. “It is filling our jails and prisons, clogging our court systems and stretching our drug treatment capacity while destroying people and their families.”